You know Big Data has gone mainstream when Middle America starts buying into it. As Ashlee Vance writes, two ex-Googlers are putting data to work for farmers to help them figure out how to plan for adverse weather and optimize yields.
In other words, Big Data is no longer just a Silicon Valley or New York finance thing. It’s becoming an Everyman sort of trend.
Staffed by an army of data scientists, the company is bringing data analytics to rural America and helping farmers reap more consistent profits from their fields. It’s an example of how cloud computing, modeling, and other technologies that have reshaped the Web and business are now revolutionizing more traditional industries.
Just as this company, Climate Corp., is doing for rural farmers, the next big trend is not merely aggregating data but rather interpreting it. Making it small, in other words.
At Nodeable we do this for systems data by making a real-time information network that app developers use. But there will be many Nodeable-like companies for different data sets. That’s where the industry is heading, and fast.
Filed under: Big Data, Cloud Image may be NSFW.
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